Privacy Policy

1. Who we are

Pure Water Systems of Nevada ("we," "our," or "us") is a family-owned water purification company headquartered in Reno, Nevada, serving Northern Nevada since 1993. This privacy policy explains how we collect, use, and protect information when you visit our website at purewaternv.com.

2. What we collect

The information we collect falls into three categories:

• Information you give us directly when you fill out a form on the site (such as the free water test request, contact form, or quote request). This typically includes your name, email address, phone number, service address, and the message you write.
• Information you share with our AI chatbot if you choose to use it. This includes the messages you type into the chat widget. We do not require chat to receive service.
• Information collected automatically when you browse the site. This includes your IP address, browser type, device type, pages you visit, time spent on the site, and the website that referred you. We use Google Analytics 4 for this — see the third-party section below.

We do not collect payment card numbers, bank information, or Social Security numbers through this website. We do not operate an online store. All payment for our products and services happens offline (in-person, by phone, or via mailed invoice).

3. How we use it

We use the information we collect to:

• Respond to your inquiries (free water test requests, quote requests, service questions)
• Schedule appointments and follow up on service we've performed
• Send you occasional emails or texts about your inquiry, an appointment, or — if you've opted in — promotional offers
• Improve our website by understanding which pages visitors find useful
• Train our team and improve our AI chatbot responses
• Comply with legal obligations

4. Third parties we share with

We share information with a small number of trusted service providers. We have not sold, and will not sell, your personal information to third parties for their own marketing purposes.

• Google Analytics 4 — analyzes site traffic. Collects IP address (anonymized), device info, and page-view data. Governed by Google's privacy policy. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
• Formspree — processes form submissions and delivers them to us. Governed by Formspree's privacy policy.
• Anthropic — provides the AI model that powers our chatbot. If you use the chatbot, the messages you type are sent to Anthropic's API to generate a response. Governed by Anthropic's privacy policy. Per Anthropic, chat data submitted via the API is not used to train their models by default.
• Our web hosting provider — server logs and uptime monitoring.

We may also disclose information when required by law, when responding to a valid subpoena, or to protect our legal rights.

5. Cookies & tracking

This site uses cookies — small text files stored in your browser — primarily for analytics (Google Analytics). We do not use advertising cookies or tracking pixels for ad retargeting. You can block or delete cookies through your browser's settings; doing so will not prevent you from using the site, but some features may not work as expected.

6. Text messages and phone calls

If you submit your phone number through one of our forms, you are agreeing to receive follow-up communication about your inquiry. This may include phone calls, voicemails, and text messages from our team.

If you have opted in to receive promotional text messages, you may reply STOP at any time to opt out. Message and data rates may apply. Reply HELP for assistance. Message frequency varies based on the nature of your inquiry. We do not share your phone number with third parties for their marketing.

7. Your rights

Depending on the state you live in, you may have specific rights regarding your personal information:

• Right to access — you can request a copy of the personal information we have about you
• Right to delete — you can request that we delete your personal information, subject to certain exceptions (for example, we may need to keep records related to a completed installation or service)
• Right to correct — you can request that we update inaccurate information
• Right to opt out — you can opt out of promotional communications at any time

To exercise any of these rights, email us at info@renowaterfilters.com or call (775) 261-8565. We will respond within 30 days. We will not discriminate against you for exercising these rights.

California residents: the California Consumer Privacy Act (CCPA) gives California residents additional rights. We have not sold personal information in the preceding 12 months. To submit a CCPA request, use the contact methods above.

8. Data security

We use reasonable security measures to protect the information we collect, including HTTPS (TLS) encryption for all site traffic. However, no website is 100% secure. If you believe your information has been compromised, contact us immediately.

9. Children's privacy

This website is not intended for children under 13, and we do not knowingly collect information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Changes to this policy

We may update this privacy policy from time to time. When we do, we'll change the "Last updated" date at the top of this page. Significant changes will be communicated more prominently. We recommend reviewing this policy occasionally so you stay informed.

11. Contact us

Questions about this policy or your data? Reach out:

• Phone: (775) 261-8565
• Email: info@renowaterfilters.com
• Mail: Pure Water Systems of Nevada, 245 Vine St, Reno, NV 89503

This policy was last updated June 2026. It applies to purewaternv.com only. Information collected before this date is also covered.